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Sports Marketing
Entrepreneurship & Innovation Program
Sydney, Australia
Dates: 1/18/24 - 4/20/24
Sports Marketing
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Sydney Center
Location: Sydney, Australia
Primary Subject Area: Marketing
Instruction in: English
Course Code: BUSN 3382/SDNY 3034
Transcript Source: University of Minnesota
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None
DESCRIPTION
This course will examine the techniques and strategies of sports marketing. Students will explore the topics of professionalism and corporatization of sports; develop an awareness of the necessity of securing various revenue streams, including sponsorships, investment opportunities, government grants, and the fundraising potential of individuals, teams, clubs, and facilities; acquire knowledge of the promotion of sports through various traditional and digital marketing channels; and, using Australian case studies, develop and implement marketing strategies and plans.