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Marketing Communications and Social Media
Engineering & Social Sciences Program
Madrid, Spain
Dates: 1/18/24 - 6/5/24
Marketing Communications and Social Media
OVERVIEW
CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: 17655
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: Fundamentals of business studies
DESCRIPTION
1. Introduction to digital marketing communication.
2. Instruments and ecosystem of Integrated Marketing Communication
3. Digital Creativity
4. How Communication and Advertising Works
5. Media Planning
6. Branded Content
7. Management and monitoring of digital communication
8. Storytelling
2. Instruments and ecosystem of Integrated Marketing Communication
3. Digital Creativity
4. How Communication and Advertising Works
5. Media Planning
6. Branded Content
7. Management and monitoring of digital communication
8. Storytelling