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CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: 13205
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: Marketing
DESCRIPTION
This course will develop three main topics: first, central concepts of service marketing; second, it explains the application of these concepts to financial services, stressing subjects as service quality, satisfaction and profitable relationships; and third, stresses the more modern subjects, going beyond the 4 Ps.
The program is organized in the following sections: - Service marketing. Services vs products. Servuction. - Financial services marketing - Marketing strategies in the financial sector - Service quality, management and models - Consumer behavior in financial firms - The financial services customer: relationship management, satisfaction and loyalty - Strategic marketing The 4 Ps: Price, Product/Service, Place and Communication - The other Ps - Digital marketing
Get a Flight Credit worth up to $1,000 when you apply with code* by September 12, 2024