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Advertising and Communication
Engineering & Social Sciences Program
Madrid, Spain
Dates: 1/18/24 - 6/5/24
Advertising and Communication
OVERVIEW
CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Advertising
Other Subject Area: Communication, Media Studies
Instruction in: English
Course Code: 13658
Transcript Source: Partner Institution
Course Details: Level 100
Recommended Semester Credits: 3
Contact Hours: 42
DESCRIPTION
The study of the social and stetic aspects which insists on the transformations of elements, forms and processes of the advertising communication. Study of the general characteristics of new ad on the Internet and Tv. Characteristics of the media like advertising support. Increase of the offer of chanels, fragmentation of the audience, advertising saturation. Study of the agents of the advertising sistem: advertising agency. The agency as a company. The what's next - of the next years. The best advertising agencies in Spain, how they work, the most prize-winning campaigns.