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Marketing & Sales Management
Engineering & Social Sciences Program
Madrid, Spain
Dates: early Sep 2025 - mid Dec 2025
Marketing & Sales Management
OVERVIEW
CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: 13479
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
DESCRIPTION
Topic 1 - Today's client
Topic 2- Contemporary Sale
Topic 3 - CRM, Sales Technology and Sales Analysis
Topic 4 - Prospecting clients and communicating the message
Topic 5 - Negotiation and closing of the sale
Topic 6 - Organization of the territory
Topic 7 - Recruitment, selection and training
Topic 8 - Motivation and animation of sellers
Topic 9 - Remunerate and evaluate sales
Topic 10 - International sales prospects. Sales ethics issues
Topic 2- Contemporary Sale
Topic 3 - CRM, Sales Technology and Sales Analysis
Topic 4 - Prospecting clients and communicating the message
Topic 5 - Negotiation and closing of the sale
Topic 6 - Organization of the territory
Topic 7 - Recruitment, selection and training
Topic 8 - Motivation and animation of sellers
Topic 9 - Remunerate and evaluate sales
Topic 10 - International sales prospects. Sales ethics issues