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CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Business
Instruction in: English
Course Code: 13178
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
DESCRIPTION
1. Historical overview 2. The rise of big business 3. The emergence of managerial capitalism and the US model 4. The alternative types of firm: Japan 5. Large and dominant? Flexible specialization and industrial districts 6. The alternative types of firm: Europe 7. The alternative types of firm: China 8. Sources of competitive advantage: technological innovation, trademarks, marketing 9. Multinational Enterprises
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