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Marketing Communications and Social Media Course Overview
OVERVIEW
CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: 17655
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: Fundamentals of business studies
DESCRIPTION
1. Introduction to marketing communication 2. Sensory marketing 3. Environment and Digital media 4. Marketing communication & Brand equity 5. Attitude change & Persuasion 6. Research methods in marketing communication 7. Targeting & Positioning 8. Creativity & Storytelling 9. PR & Corporate Social Responsibility 10. Media Planning & Evaluating 11. Marketing communication in global world
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