E-Commerce

Engineering & Social Sciences Program
Madrid, Spain

Dates: 8/28/22 - 12/23/22

Engineering & Social Sciences

E-Commerce

E-Commerce Course Overview

OVERVIEW

CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Business
Instruction in: English
Course Code: 17648
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42

DESCRIPTION

2. Communication and Perception
3. Motivation & The Self
4. Learning & Attitude formation
5. Influence
6. Culture and cross-cultural aspects of the digital world
7. Decision making process
8. Consumer in Social Media Marketing
9. Platforms and Content in Social Media Marketing, electronic Word of Mouth
10. (eWOM)
11. Consumer Behavior research in Digital era


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