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CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Business
Instruction in: English
Course Code: 13476
Transcript Source: Partner Institution
Course Details: Level 200, 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
DESCRIPTION
Section I: Key Concepts for Digital Business 1. Introduction to DB. 2. A framework for DB. 3. E-environment. 4. Marketplace analysis. Section II: Implementation the Model for DB 5. DB Strategy 6. Effect of Internet in Business. 7. Effect of Internet in the Buyer Behavior. 8. Managing DB infrastructure. 9. Digital Marketing: channels and communications. 10. Developing Business Intelligence. 11. Extensions
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