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Marketing Communications and Social Media
Engineering & Social Sciences Program
Madrid, Spain
Dates: 8/30/21 - 12/23/21
Marketing Communications and Social Media
OVERVIEW
CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: 17655
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: Fundamentals of business studies
DESCRIPTION
1. Introduction to marketing communication
2. Sensory marketing
3. Environment and Digital media
4. Marketing communication & Brand equity
5. Attitude change & Persuasion
6. Research methods in marketing communication
7. Targeting & Positioning
8. Creativity & Storytelling
9. PR & Corporate Social Responsibility
10. Media Planning & Evaluating
11. Marketing communication in global world
2. Sensory marketing
3. Environment and Digital media
4. Marketing communication & Brand equity
5. Attitude change & Persuasion
6. Research methods in marketing communication
7. Targeting & Positioning
8. Creativity & Storytelling
9. PR & Corporate Social Responsibility
10. Media Planning & Evaluating
11. Marketing communication in global world