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Marketing
Engineering & Social Sciences Program
Madrid, Spain
Dates: 8/30/21 - 12/23/21
Marketing
OVERVIEW
CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: 13167
Transcript Source: Partner Institution
Course Details: Level 200, 300
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: Statistics I and II, Microeconomics, Essentials of Business
WARNING: International exchange students with little background on these subjects will have difficulties to pass, and they are adviced not to enroll in the marketing subject.
DESCRIPTION
TOPIC 1. MARKETING INTRODUCTION
TOPIC 2. MARKET RESEARCH I
TOPIC 3. MARKET RESEARCH II
TOPIC 4. CONSUMER BEHAVIOR
TOPIC 5. METRICS AND MODELS
TOPIC 6. MARKETING STRATEGY
TOPIC 2. MARKET RESEARCH I
TOPIC 3. MARKET RESEARCH II
TOPIC 4. CONSUMER BEHAVIOR
TOPIC 5. METRICS AND MODELS
TOPIC 6. MARKETING STRATEGY