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Tourism Marketing
Contemporary Perspectives on Ireland Program
Dublin, Ireland
Dates: 9/9/16 - 4/30/17
Tourism Marketing
OVERVIEW
CEA CAPA Partner Institution: International School of Business
Location: Dublin, Ireland
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Event Management EMGT601-Co-requisite
DESCRIPTION
The aim of this module is to enable international learners to apply a broad understanding of the theory and practice of tourism marketing to a foreign workplace environment.
On successful completion of this module learners should be able to:
1. Clearly distinguish the marketing of services from the marketing of goods;
2. Appreciate the need for, and the nature of, a marketing concept in an organisation;
3. Identify the main components of marketing mix decisions for tourism marketers;
4. Develop a marketing strategy and marketing campaign for a tourist destination; \
5. Comprehend the concept of quality marketing;
6. To distinguish the internal and external factors that affect the marketing functions of organisations
On successful completion of this module learners should be able to:
1. Clearly distinguish the marketing of services from the marketing of goods;
2. Appreciate the need for, and the nature of, a marketing concept in an organisation;
3. Identify the main components of marketing mix decisions for tourism marketers;
4. Develop a marketing strategy and marketing campaign for a tourist destination; \
5. Comprehend the concept of quality marketing;
6. To distinguish the internal and external factors that affect the marketing functions of organisations