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Introduction to E-Business and Online Commerce - Period 1
Introduction to E-Business and Online Commerce - Period 1 Course Overview
OVERVIEW
CEA CAPA Partner Institution: Vrije Universiteit Amsterdam
Location: Amsterdam, Netherlands
Primary Subject Area: Business
Instruction in: English
Course Code: E_IBA3_IEOC
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 84
DESCRIPTION
Introduction - Introduction to digital business and e-commerce - Marketplace analysis for e-commerce - Managing digital business infrastructure - E-environment Strategy and applications - Digital business strategy - Supply chain management - E-procurement - Digital marketing - Customer relationship management Implementation - Change management - Analysis and design - Digital business service implementation and optimization
Vrije Universiteit Amsterdam (VU Amsterdam) awards credits based on the ECTS system. Contact hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course therefore, CEA's recommended credits are based on the ECTS credits assigned by VU Amsterdam. 1 ECTS equals 28 contact hours assigned by VU Amsterdam.
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