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Survey of Mass Communication
Communication Studies Program
Shanghai, China
Dates: 9/5/16 - 12/17/16
Survey of Mass Communication
OVERVIEW
CEA CAPA Partner Institution: CEA Shanghai Center – University of Arizona
Location: Shanghai, China
Primary Subject Area: Communication
Instruction in: English
Course Code: COMM301
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
A survey course in mass communication designed to give students an overview of the field. This includes an examination of: (1)fundamental terms, concepts,& theories (2) key figures, events & milestones (3) social, cultural, & technological implications (4) effects & consequences of exposure/use (5) ethical parameters This course explores the historical, social, economic, and cultural forces that have influenced the development of the media. Individual media institutions are examined in terms of the information they distribute, the entertainment they provide, and the influence they bring. Special attention is paid to the audience/medium relationship, as well as to improving audience members' media literacy.