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Art Direction
Communication, Media Studies & Tourism Management Program
Seville, Spain
Dates: 1/21/25 - 5/21/25
Art Direction
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Instruction in: English
Course Code: 5370053EN
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 60
Prerequisites: Knowledge of Microsoft Office package or Google Workspace analogues.
DESCRIPTION
Art Direction is the foundation of successfully communicating any advertising message. Art Directors are the nexus of the different processes involved, and as such knowledge of the role they play is integral to a better understanding of Marketing and Advertising. From working with copywriters and creative directors in the initial brainstorming phase of a campaign, to developing innovative strategies to present to the client and coordinating graphic artists, typographers, and others in the creation message, the Art Director is ultimately responsible for seeing advertising ideas through the development process and into a final product. Using project-based education, students will take part in all stages of a communication project from beginning to end.