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Tourism Marketing
Communication, Media Studies & Tourism Management Program
Seville, Spain
Dates: 1/18/17 - 5/20/17
Tourism Marketing
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 100
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
The purpose of this course is to introduce students in the marketing area, applied mainly to tourism. The marketing process involves analyzing the environment, market opportunities, setting marketing objectives, selecting a target market strategy, developing the marketing mix (product, place, promotion, price), implementing the marketing strategy, and evaluating the final results. A marketing-oriented organization focuses on satisfying customer wants and needs while meeting organizational objectives.