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Management of Communication Businesses
Communication, Media Studies & Tourism Management Program
Seville, Spain
Dates: 1/18/17 - 5/20/17
Management of Communication Businesses
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Business
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
Enables students to acquire knowledge and skills oriented towards the business area of the sector. Considers a conceptual framework for the communication firm, approaching advertising from two angles: as a key source of income for the press and audiovisual media and as a business in itself, while at the same time understanding the financial dynamics, governance and management of companies.