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Advertising Research
Communication, Media Studies & Tourism Management Program
Seville, Spain
Dates: 1/18/17 - 5/20/17
Advertising Research
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
The main objective of the Advertising Research subject is to provide students with a global vision of research methods and techniques used in Advertising and Public Relations, both to analyze the media and their audiences as well as the control and effectiveness of communication products.