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Advertising and PR for Tourism
Communication, Media Studies & Tourism Management Program
Seville, Spain
Dates: 1/18/17 - 5/20/17
Advertising and PR for Tourism
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Other Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
Provides students with the indispensable knowledge of the communication tools that can be used in the management of tourism businesses, exploring the advertising sub-variable and addressing issues related to media and formats, planning and advertising budgets and control. Analyses questions related to how advertising agencies operate and exploring such other communication variables as sales promotions, sponsorship and PR.