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Advertising & Commercial Promotion in Tourism
Communication, Media Studies & Tourism Management Program
Seville, Spain
Dates: 1/18/17 - 5/20/17
Advertising & Commercial Promotion in Tourism
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Tourism & Hospitality Management
Other Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
Students will learn the communication tools needed to mange touristic companies. The advertising sector will be studied in depth, especially media and support planning, budgeting and controlling. They will also learn how advertising companies work and other promotion tools like promotion, sponsoring and public relations. Previous knowledge in market research and marketing knowledge.