Theory & Technique of Documentary & Audiovisual Advertising

The subject is designed to equip students with the basic knowledge that industry requires to a producer / director of documentaries and to be a copywriter of an Advertising agency.

In a first module on history and technique of documentary, the students will combine theory and practice to learn what have been the milestones and the essential protagonists in the history of documentary. At the same time they will practice some of the basic techniques of documentary realization.

Subsequently, the script and documentary production module answers the basic questions facing a documentary writer and producer in Europe: How do you write a documentary? What documentaries have commercial output? What is produced in Europe? How is a documentary financed in Europe? How do you sell a documentary? What should be taken into account during the production and postproduction of a project?

Finally, the course takes a tour in the history of advertising and teaches how to create the creativity of a product for its advertising promotion.