Brand Management

Communication, Media Studies & Tourism Management Program
Seville, Spain

Dates: early Sep 2025 - mid Dec 2025

Communication, Media Studies & Tourism Management

Brand Management

Brand Management Course Overview

OVERVIEW

CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Instruction in: English
Course Code: 5370056EN
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 60

DESCRIPTION

This course analyzes brands from a corporate and commercial perspective. It studies its historical evolution, its main components, how they are managed and built and how they communicate. Likewise, the main brand evaluation models are analyzed.


Get a Flight Credit worth up to $500 when you apply with code* by November 17, 2024