Art & Cultural Tourism

This course, eminently practical, has been analytically designed better than descriptive and aims to cultivate awareness of the advantages and problems that arise when a community seeks to exploit the economic potential of its cultural and artistic attractions and market them towards the global tourism. The course examines practical and theoretical issues encompassing cultural tourism, also sometimes called 'heritage' or 'arts' tourism. It could be understood as an interdisciplinary course combining art, history, anthropology, marketing, management, politics, sustainability and ethics and that involves many issues arising from contemporary globalization.

Contents: concept, contents and typologies of cultural tourism resources and attractions, the role of cultural tourism in the global tourism market, cultural tourism representation and the roles of interpretation programs, principles, models, techniques and approaches to plan and design interpretation programs for visitors and communication modes. Case studies presented at different scales: local/regional, national and international. Practical activities in and out of classroom and fieldtrips in Seville.