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Theory and Technology of Advertising Photography
Communication, Media Studies & Tourism Management Program
Seville, Spain
Dates: 9/5/18 - 12/19/18
Theory and Technology of Advertising Photography
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Other Subject Area: Photography
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
Required Supplies: To have a camera that allows manual mode shooting. To have a laptop and any image editing software. (Recommended free software are: GIMP (like Photoshop) and DARKTABLE (like Adobe Lightroom)
DESCRIPTION
This unit combines a theoretical and practical approach to advertising photography. At the end of the course the student will be able to plan and realize an advertising photo assignment. Using slide presentations and group discussion, we will outline an itinerary throughout the main movements in the history of the medium and its evolution until today. There will be weekly practical exercises and one major project that the tutor will supervise and co-edit during the course. As the course is oriented to exchange students, special attention will be given to contemporary Spanish photography.