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Planning and Management of Advertising Media
Communication, Media Studies & Tourism Management Program
Seville, Spain
Dates: 9/5/18 - 12/19/18
Planning and Management of Advertising Media
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Media Studies
Other Subject Area: Marketing
Instruction in: English
Course Code: 5370023EN
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
Prerequisites: The student should have basic knowledge of media groups and how the advertising environment is structured.
DESCRIPTION
This subject provides the theoretical and practical skills to prepare a media plan for companies and organizations. Students will learn the media in order to chose the best ones to present the persuasive message of the advertising campaign they are working on. Students will also learn the importance of analyzing and researching the audience in order achieve the goals, which have been established in the media plan.