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Organisation and Management of Journalism Businesses
Communication, Media Studies & Tourism Management Program
Seville, Spain
Dates: 9/5/18 - 12/19/18
Organisation and Management of Journalism Businesses
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Business
Other Subject Area: Journalism
Instruction in: English
Course Code: 5380024EN
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
The purpose is to introduce students to the most significant aspects of business strategy, applied to the case of the journalism industry. We will try to find an answer to this basic question: Why some companies obtain sustained over time competitive advantages that result in achieving higher than those of its competitors results? For this, the importance of the strategy will be shown improving the competitiveness of the company, addressing not only issues relating to the formulation of the same, but also their implementation. With continuous references to journalism-related cases, issues of understanding of the environment, the internal valuation of the resources and capabilities, identifying key factors in the development of a competitive advantage and deployment of corporate strategy are addressed.