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Brand Management
Communication, Media Studies & Tourism Management Program
Seville, Spain
Dates: 9/5/18 - 12/19/18
Brand Management
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Instruction in: English
Course Code: 5370056EN
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
This course analyzes brands from a corporate and commercial perspective. It studies its historical evolution, its main components, how they are managed and built and how they communicate. Likewise, the main brand evaluation models are analyzed.