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Advertising Strategy
Communication, Media Studies & Tourism Management Program
Seville, Spain
Dates: 9/5/18 - 12/19/18
Advertising Strategy
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
Introduces students to different advertising strategies and techniques from the viewpoint of both corporate and marketing communication. The basics of any strategic plan are explained, covering brand management, defining targets, the segmentation of target markets, the creation of communication levers and their subsequent operational development through specific actions: advertising, promotion, PR, trade, events, online, 2.0, etc.
Basic knowledge on advertising and marketing is considered useful for the student.
Basic knowledge on advertising and marketing is considered useful for the student.