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International Business Management
Communication, Journalism & Media Studies Program
Madrid, Spain
Dates: mid Jan 2026 - early Jun 2026
International Business Management
OVERVIEW
CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Business
Other Subject Area: Management
Instruction in: English
Course Code: 13202
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: Marketing, Marketing Research, Strategic Management
DESCRIPTION
Part I: Globalization of Markets and the internationalization process
1. The globalization of market: Determinants
2. Analysis of import-export flows and Foreign Direct Investment flows.
3. The emerging economies in the XXI: Opportunities and Threats
4. Other international trends: Electronic commerce, new technologies...
5. Advantages and motivations for the internationalization of the firm
Part II
The International Business Environment
2.1 Analysis of the macroeconomic environment
2.2 Analysis of the Socio-cultural environment
2.3 Analysis of the Legal environment: contracts and documents for the import-export process.
2.4 Analysis of the Political environment: Political and Country Risk analysis.
2.5 International competitive analysis
2.6 International Market Research: Sources of información and the structure of a Market Research Report.
Part III
International Business Strategies
3.1 The decision to internationalize, phases for business expansion and the International Business Plan
3.2 International market selection
3.3 Entry mode choices in foreign markets: types of entry modes and selection methodology
3.4 The international marketing plan
3.4.1 Product and branding policies/decisions
3.4.2 Distribution and price decisions
3.4.3 Communication and promotion policies
Part IV
Organizational Structure for the Internationalization of the Firm
4.1 Organizational structures: From the export department to the international Division
4.2 Human Resources: The multicultural management of the work force and the management of expatriates.
1. The globalization of market: Determinants
2. Analysis of import-export flows and Foreign Direct Investment flows.
3. The emerging economies in the XXI: Opportunities and Threats
4. Other international trends: Electronic commerce, new technologies...
5. Advantages and motivations for the internationalization of the firm
Part II
The International Business Environment
2.1 Analysis of the macroeconomic environment
2.2 Analysis of the Socio-cultural environment
2.3 Analysis of the Legal environment: contracts and documents for the import-export process.
2.4 Analysis of the Political environment: Political and Country Risk analysis.
2.5 International competitive analysis
2.6 International Market Research: Sources of información and the structure of a Market Research Report.
Part III
International Business Strategies
3.1 The decision to internationalize, phases for business expansion and the International Business Plan
3.2 International market selection
3.3 Entry mode choices in foreign markets: types of entry modes and selection methodology
3.4 The international marketing plan
3.4.1 Product and branding policies/decisions
3.4.2 Distribution and price decisions
3.4.3 Communication and promotion policies
Part IV
Organizational Structure for the Internationalization of the Firm
4.1 Organizational structures: From the export department to the international Division
4.2 Human Resources: The multicultural management of the work force and the management of expatriates.