International Marketing

The course is a combination of lectures and seminars. In some cases the two will be combined. It provides the participants with the understanding of how to design, implement and control companies' international marketing activity as well as of how to elaborate an international marketing plan. The students will learn to assess the global market with respect to the cultural dynamics, the business customs and practices, the political and the geographical environment. Within the framework of the course participants get acquainted with the basic international theories, concepts and practices of international marketing. Classes are held through exercises that require creative solutions, seminars will tend to expand upon the written material presenting new perspectives and real world illustrations, through case studies, and group discussions. Seminars will often cover practical subjects or discuss findings provided by participants.

This course cannot be taken concurrently with Cross-Cultural Communication and Marketing.

Corvinus University of Budapest awards credits based on the ECTS system (2 ECTS credits equals 1 U.S. credit therefore, 6 ECTS credits is equivalent to 3 U.S. credits). At Corvinus University of Budapest, all classes meet for a minimum of 180 minutes per week. Contact hours are calculated through a combination of lecture hours and outside activities which can include (workshops, seminars, fieldwork activities, guest lectures, and independent work) therefore, contact hours may vary on syllabi.