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Creative Connections: Advertising and Marketing in Britain
CAPA: Global Cities Program
London, England
Dates: 9/7/23 - 12/16/23
Creative Connections: Advertising and Marketing in Britain
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA London Center
Location: London, ENGLAND
Primary Subject Area: Communication
Instruction in: English
Course Code: COMM 3322/LNDN 3531
Transcript Source: University of Minnesota
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None
DESCRIPTION
This course will explore the topics of advertising and marketing in Britain. Students will develop an understanding of the ways in which advertising is effectively planned to achieve the objectives set in the overall marketing plan, with reference to London as a global center for creative and production excellence; and conduct a comparative analysis of British advertising methods and styles. A complete syllabus will be available soon.