Claim up to $1,000 in flight credits!
Get up to $1,000 in flight credits or grants toward study or internship programs abroad when you apply by September 12, 2024. See our Official Rules for full details.
Strategic Communication and Social Media: Theory and Practice
CAPA: Global Business Institute Program
London, England
Dates: 9/7/23 - 12/16/23
Strategic Communication and Social Media: Theory and Practice
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA London Center
Location: London, ENGLAND
Primary Subject Area: Communication
Instruction in: English
Course Code: LNDN COMM 3328
Transcript Source: University of Minnesota
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None
DESCRIPTION
This course will explore the theory and practice of strategic communication and its implementation through social media platforms. Students will explore traditional and online communication strategies; review theories and principles of strategic communication and social media practices; investigate the effectiveness of messaging strategies employed by individuals and influencers, not-for-profits, and commercial organizations; and work for a real-world client to formulate an overarching communication strategy, inclusive of recommendations for messaging strategies across all platforms.