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CEA CAPA Partner Institution: University of Alicante
Location: Alicante, Spain
Primary Subject Area: Art Management
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
Topics covered: Tools for Graphic Design. Advertising Posters. Print and Digital Production. Advertising Photography. Creative Strategy and Conceptualization. Advertising Writing. New Advertising Formats
In the professional context the Art Director assumes his/her role into different companies at different levels with a common denominator: establishing the aesthetic and conceptual parameters in order to transmit a message to a specific target.
Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.
Get a Flight Credit worth up to $1,000 when you apply with code* by September 12, 2024