Creative Strategy and Conceptualisation

The Advertising and Public Relations student must generate effective ideas to communicate. In particular, he must master the conceptualization (iconic and verbal expression) and the visualization (composition). The focus of the course will be on training the student in the expression and implementation of the creative communication strategy by designing a communicative action adapted to the target audience, achievable in the existing media environment, adjusted to a budget and to a timeline and evaluable. Know the process of generating effective ideas to communicate. In addition, he must be able to execute and / or supervise the entire process of production and realization of creative ideas.

Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.