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Creative Strategy and Conceptualisation
Business Studies Program
Alicante, Spain
Dates: 9/4/25 - 12/20/25
Creative Strategy and Conceptualisation
OVERVIEW
CEA CAPA Partner Institution: University of Alicante
Location: Alicante, Spain
Primary Subject Area: Communication
Other Subject Area: Business
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
The Advertising and Public Relations student must generate effective ideas to communicate. In particular, he must master the conceptualization (iconic and verbal expression) and the visualization (composition). The focus of the course will be on training the student in the expression and implementation of the creative communication strategy by designing a communicative action adapted to the target audience, achievable in the existing media environment, adjusted to a budget and to a timeline and evaluable. Know the process of generating effective ideas to communicate. In addition, he must be able to execute and / or supervise the entire process of production and realization of creative ideas.
Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.
Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.