Digital and Social Media Marketing

This is a digital and social advertising management, especially practice oriented course. The overall aim is to create a deep understanding of the digital and social channels of marketing communication for planning and evaluation in general and to make participants of the course able to efficiently translate local specialties into international communication programs with respect to cultural differences.


Corvinus University of Budapest awards credits based on the ECTS system (2 ECTS credits equals 1 U.S. credit therefore, 6 ECTS credits is equivalent to 3 U.S. credits). At Corvinus University of Budapest, all classes meet for a minimum of 180 minutes per week. Contact hours are calculated through a combination of lecture hours and outside activities which can include (workshops, seminars, fieldwork activities, guest lectures, and independent work) therefore, contact hours may vary on syllabi.