Services Marketing

The service sector of the world economy is huge and still growing, the complexity and diversity of services have been increasing over the past 50 years. All of the developed economies now have large service sectors and many service firms operate internationally. The course will highlight the fundamental differences between goods and services focusing on the managerial implications. An overview will be provided on service operations including service related issues on innovation, communication, pricing, managing demand and managing people.

A local company will present a business case to the class during the second half of the semester. Groups will be formed, and each group will present their services marketing strategy to the company at the end of the semester. This is a great opportunity for students to receive real feedback on their presentations from business professionals.

Corvinus University of Budapest awards credits based on the ECTS system (2 ECTS credits equals 1 U.S. credit therefore, 6 ECTS credits is equivalent to 3 U.S. credits). At Corvinus University of Budapest, all classes meet for a minimum of 180 minutes per week. Contact hours are calculated through a combination of lecture hours and outside activities which can include (workshops, seminars, fieldwork activities, guest lectures, and independent work) therefore, contact hours may vary on syllabi.