Featured Programs
Experiential Learning Opportunities
Claim up to $1,000 in flight credits!
Get up to $1,000 in flight credits or grants toward study or internship programs abroad when you apply by January 01, 2025. See our Official Rules for full details.
Marketing Communications and Social Media
Business, Management & Finance Program
Madrid, Spain
Dates: mid Jan 2026 - early Jun 2026
Marketing Communications and Social Media
OVERVIEW
CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: 17655
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: Fundamentals of business studies
DESCRIPTION
1. Introduction to marketing communication
2. Sensory marketing
3. Environment and Digital media
4. Marketing communication & Brand equity
5. Attitude change & Persuasion
6. Research methods in marketing communication
7. Targeting & Positioning
8. Creativity & Storytelling
9. PR & Corporate Social Responsibility
10. Media Planning & Evaluating
11. Marketing communication in global world
2. Sensory marketing
3. Environment and Digital media
4. Marketing communication & Brand equity
5. Attitude change & Persuasion
6. Research methods in marketing communication
7. Targeting & Positioning
8. Creativity & Storytelling
9. PR & Corporate Social Responsibility
10. Media Planning & Evaluating
11. Marketing communication in global world