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Digital Business
Business, Management & Finance Program
Madrid, Spain
Dates: 8/30/21 - 12/23/21
Digital Business
OVERVIEW
CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Business
Instruction in: English
Course Code: 13476
Transcript Source: Partner Institution
Course Details: Level 200, 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
DESCRIPTION
Section I: Key Concepts for Digital Business
1. Introduction to DB.
2. A framework for DB.
3. E-environment.
4. Marketplace analysis.
Section II: Implementation the Model for DB
5. DB Strategy
6. Effect of Internet in Business.
7. Effect of Internet in the Buyer Behavior.
8. Managing DB infrastructure.
9. Digital Marketing: channels and communications.
10. Developing Business Intelligence.
11. Extensions
1. Introduction to DB.
2. A framework for DB.
3. E-environment.
4. Marketplace analysis.
Section II: Implementation the Model for DB
5. DB Strategy
6. Effect of Internet in Business.
7. Effect of Internet in the Buyer Behavior.
8. Managing DB infrastructure.
9. Digital Marketing: channels and communications.
10. Developing Business Intelligence.
11. Extensions