MKT 342 E-Business

This advanced course provides a comprehensive up-to-date understanding of the theoretical and practical aspects of utilizing the latest agile methodology, framework, and approaches to successfully undertake business. A basic understanding of business and marketing concepts, strategies, and tactics, as well as terminology is, therefore, assumed. The course includes a review of processes as well as current and future trends and directions, including Agile, Design Thinking and Design Sprint. The course follows the business model methodology to provide the context for the necessary professional discussions. Throughout the course there are practical exercises to evaluate the student's understanding of how methodology enables organizations to operate efficiently and gain a competitive advantage. A final team project, which is developed by the students throughout the course, will be presented at the end of the course to demonstrate the student's mastery of the topics presented.