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MGT 312 Imagination and Creativity for Business
Business, Liberal Arts & Social Sciences Program
Prague, Czech Republic
Dates: 5/26/18 - 7/28/18
MGT 312 Imagination and Creativity for Business
OVERVIEW
CEA CAPA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Management
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 42
DESCRIPTION
Albert Einstein once said, "Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world." Learn how to develop your creativity and use your imagination to better identify business problems and solve them with smart and effective solutions. The course will examine the differences among imagination (seeing the impossible), creativity (using imagination to unleash the potential of ideas) and innovation/ideation (improving upon existing systems and ideas.) We will explore the creative process using visual, concrete, and abstract perspectives (Jonson, 2005) as well as examining the frame of focus we have when attempting to utilize each. (Christensen, 2015)