Marketing Management

Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Marketing and distribution channels management is an essential aspect of commercial activities. Today's ever more complex and challenging competitive scenario makes it necessary for organizations to know how to effectively select and manage marketing channels, creating partnerships capable of generating value and trust and avoiding conflicts.

This course will help students how to develop marketing channel plans, enabling an organization to increase sales, margins, and the levels of collaboration with channel partners.

Previous course title was Marketing Distribution Channels