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Marketing and Fashion
Business, Design & Innovation Program
Barcelona, Spain
Dates: 9/6/17 - 4/28/18
Marketing and Fashion
OVERVIEW
CEA CAPA Partner Institution: University of Vic - Central University of Catalonia
Location: Barcelona, Spain
Primary Subject Area: Business
Other Subject Area: Fashion Design
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
Barcelona is without doubt one of the most active cities in Europe today and is an ideal setting for the fashion and design industry: international competitiveness, marketing trends, consumer behaviour and cool hunting.
The city meets all the necessary conditions to allow designers and creators of all sectors to compare ideas, trends and projects, with the fashion industry as a meeting point for them all. Big fashion labels (such as Zara, Bershka, Mango, Desigual, Custo, Springfield) and young fashion designers are already pushing this advantage. And the "Barcelona label" is positioned as a symbol for creativity.
The designers of the future will need to understand and create for the contemporary fashion system and its industry using marketing tools appropriately.
In order to develop a marketing and communication plan for the fashion industry, students will combine technical and theoretical knowledge of marketing with creative development and cultural knowledge.
The city meets all the necessary conditions to allow designers and creators of all sectors to compare ideas, trends and projects, with the fashion industry as a meeting point for them all. Big fashion labels (such as Zara, Bershka, Mango, Desigual, Custo, Springfield) and young fashion designers are already pushing this advantage. And the "Barcelona label" is positioned as a symbol for creativity.
The designers of the future will need to understand and create for the contemporary fashion system and its industry using marketing tools appropriately.
In order to develop a marketing and communication plan for the fashion industry, students will combine technical and theoretical knowledge of marketing with creative development and cultural knowledge.