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BUS 3601 Marketing Principles
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: early Jan 2026 - mid Apr 2026
BUS 3601 Marketing Principles
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: BUS 3601
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course is designed as an introduction to the principles of marketing and the marketing function in product and service-oriented organisations. The course will focus on the understanding of key concepts in marketing and their application through case studies. Students will be exposed to marketing analysis, planning, implementation and control, while learning how to write a marketing plan through the marketing project, which is an important component of this course.