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BUS 3825 Enterprise Resource Planning and Digital CRM
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: early Sep 2025 - late Dec 2025
BUS 3825 Enterprise Resource Planning and Digital CRM
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: BUS 3501, BUS 3601
DESCRIPTION
This course has two distinct parts with the following objectives: To learn the basic features, benefits, and risks associated with the use of Enterprise Resource Planning systems; To learn about different methods of acquiring customers via electronic media; Evaluate different buying behaviors amongst online customers; describe techniques for retaining customers and cross- and up-selling using new media ; learn how to use different CRM software applications.