Featured Programs
Experiential Learning Opportunities
Claim up to $1,000 in flight credits!
Get up to $1,000 in flight credits or grants toward study or internship programs abroad when you apply by January 01, 2025. See our Official Rules for full details.
BUS 3320 Marketing to French Customers
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: early Sep 2025 - late Dec 2025
BUS 3320 Marketing to French Customers
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: BUS 3601
DESCRIPTION
This course is studied from specific national perspectives; France. It addresses marketing in an international environment when the customer is a consumer. Students learn the main steps in identifying a market and adapting the four principles of marketing to a particular political economic, technological and ethical environment; they will also learn how to coordinate distribution networks and communication campaigns.