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COM 3800 Publicity, Promotion, and Sponsorship
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: 9/4/22 - 12/18/22
COM 3800 Publicity, Promotion, and Sponsorship
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Communication
Instruction in: English
Course Code: COM 3800
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: BUS 2201
DESCRIPTION
This course examines the changing world of events that happen around us in various venues and for various occasions. This course explores publicity to gain attention and attendees, promotion to engage both clients and consumers and sponsorship to off set costs. Students learn the skills necessary to market and promote events, including pitching potential event sponsors, creating supporting sponsorship documents and media kits, integrating a measurement of success and exploring how to write for and get press and media coverage for an event.