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BUS 3855 Luxury Service Strategy and Product Management
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: 9/4/22 - 12/18/22
BUS 3855 Luxury Service Strategy and Product Management
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Other Subject Area: Management
Instruction in: English
Course Code: BUS 3855
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Junior year
DESCRIPTION
The Luxury service strategy and product management course explores the luxury business model and involves an integrated approach to management. This course is designed to provide students with an understanding of luxury services and the significance of marketing the services in the luxury industry. This course will study luxury service management from an holistic viewpoint. The material will integrate operations, marketing, strategy, information technology and organizational issues.