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BUS 3350 Marketing Strategy
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: 9/3/21 - 12/17/21
BUS 3350 Marketing Strategy
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Marketing
Instruction in: English
Course Code: BUS 3350
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Junior Year
DESCRIPTION
This course is studied from specific regional perspectives. It addresses marketing in an international environment when the customer is a consumer. Students learn the main steps in identifying a market and adapting the four principles of marketing to a particular political economic, technological and ethical environment; they will also learn how to coordinate distribution networks and communication campaigns.