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COM 3425 Mass Communication
Business, Communications & Liberal Arts Program
French Riviera, France
Dates: 9/1/16 - 12/21/16
COM 3425 Mass Communication
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Communication
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
A study of modern mass communication theories and the impact of mass media, including the influence of advertising and propaganda techniques on public opinion. The course requires extensive readings and 4000 words of writing in essays and short answers.