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Marketing Management and Strategy
Business & Technology - OLD Program
London, England
Dates: 1/19/17 - 5/21/17
Marketing Management and Strategy
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: BBM_5_MMS
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 4
Prerequisites: Introduction to Marketing
DESCRIPTION
For most organisations, marketing is the single most important determinant of success. Marketing is a management philosophy. It recognises that the success of an organisation depends on meeting customers' present and future needs & wants more effectively than its competitors. Today's business environment is changing faster than ever, and the stream of new product available is becoming a torrent. Building on the foundations of Year One Introduction to Marketing this unit is intended to provide and demonstrate the tools and techniques needed to compete successfully in such a business environment. It consolidates and builds analytical ability and disciplined strategic thinking within the marketing framework, through lectures, seminars, and the use of case studies and current issues.